Manager of Marketing Technology (Remote – Canada)

Manager of Marketing Technology (Remote - Canada)

Manager of Marketing Technology (Remote – Canada)

The ethos of Yelp’s engineering culture is deeply rooted in our core values: we foster a collaborative environment where individual authenticity is cherished and innovative solutions to challenges are celebrated. From day one, new engineers are empowered to deploy functional code and we are committed to expanding the impact of each team member through the guidance of managers, mentors and collaborative teamwork.

Ultimately, our mission is centered on serving our users, evolving as engineers and enjoying the journey in a supportive and cooperative atmosphere.

The Marketing Technology team plays a pivotal role in enhancing the effectiveness of our marketing and go-to-market strategies by delivering practical solutions through robust and scalable systems. We collaborate with stakeholders across Yelp to develop systems that facilitate agility, rapid learning and the continual enhancement of products and services relied upon by millions daily.

As a leader within this team, you will oversee a group of dedicated marketing technology specialists (Business Systems Analysts) responsible for delivering and sustaining high-impact solutions for our marketing endeavors within enterprise-level applications like Salesforce Marketing Cloud, Braze and Pardot. Your duties will entail crafting and communicating a strategic vision and roadmap for Yelp’s marketing enterprise applications, ensuring optimal utilization of these tools.

Through close collaboration with Product, Engineering and Marketing leaders, you will be accountable for delivering solutions that empower Yelp Marketing to realize their vision, encompassing cross-channel campaigns, vital data insights and highly efficient systems.

This opportunity offers full remote work flexibility, open to applicants from all regions of Canada. We encourage you to apply even if you don’t meet every requirement listed; at Yelp, we value exceptional individuals over mere checkboxes.

Key Responsibilities:

  • Develop and articulate a comprehensive vision and investment roadmap for Yelp’s marketing enterprise application stack.
  • Cultivate strong partnerships with technical and marketing leadership to exchange insights, align goals and advocate for the most effective strategies.
  • Collaborate with Product and Engineering counterparts to execute a unified roadmap aimed at enabling Marketing initiatives.
  • Prioritize the team’s efforts to focus on areas with the highest impact in alignment with company objectives and industry best practices.
  • Lead, inspire and develop team members, offering guidance and expertise in processes and project methodologies.
  • Foster a collaborative work environment that encourages transparency, innovation and continuous learning, while maintaining high standards for results delivery.
  • Cultivate a vibrant, diverse and inclusive culture that embodies Yelp’s core values.

Qualifications for Success:

  • Embrace our cooperative culture, valuing authenticity and fostering creative problem-solving, with a focus on user satisfaction and professional growth in a collaborative setting.
  • Extensive experience in developing marketing technology solutions, overseeing project management and leading full implementation lifecycles.
  • Proven track record of people management experience, demonstrating effective leadership and mentorship skills.
  • Proficiency with both B2B and B2C marketing applications, including Salesforce Marketing Cloud and/or Braze.
  • Ability to envision systems and processes as strategic differentiators for organizational success.

What You’ll Receive:

  • Competitive compensation ranging from $105,000 to $215,000 CAD annually, with potential additional offerings such as restricted stock units and benefits.
  • Fully remote work option available for all locations across Canada.
  • Further details on Yelp’s comprehensive benefits package can be found here!

Closing Statement:

At Yelp, we firmly believe that diversity encompasses the myriad unique characteristics that define us as individuals: race, age, sexual orientation, gender identity, religion, disability, education and beyond. We recognize that diverse backgrounds and perspectives enrich both our teams and our product offerings. Our commitment to diversity is deeply embedded in our core values, particularly “Playing Well With Others” and “Authenticity.”

We are proud to be an equal opportunity employer, welcoming qualified applicants without regard to race, color, religion, gender, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital status, family status, veteran status, medical conditions, disabilities, or any other protected status.

For individuals requiring accommodations due to disabilities during the application process, we are dedicated to providing reasonable accommodations. Please contact us at accommodations-recruiting@yelp.com or 1-415-969-8488 for assistance.

Note: Yelp does not accept resumes from agencies. Please refrain from forwarding resumes to any recruiting alias or employee. Yelp is not liable for any fees associated with unsolicited resumes.

FAQ

What is Yelp’s engineering culture like?

Yelp’s engineering culture is characterized by collaboration, authenticity and innovation. We prioritize teamwork, value individual authenticity and encourage creative problem-solving to address challenges.

How soon do new engineers at Yelp start contributing?

New engineers at Yelp are empowered to deploy functional code within their first week. This approach ensures that new team members quickly become integrated into the workflow and begin making meaningful contributions early on.

What support do engineers receive at Yelp?

Engineers at Yelp receive support from managers, mentors and teams to broaden their impact. This support network helps individuals grow professionally, tackle challenges effectively and continuously improve their skills.

What is the role of the Marketing Technology team at Yelp?

The Marketing Technology team at Yelp enables the productivity of marketing and go-to-market business teams by providing reliable and scalable solutions. They work closely with stakeholders to develop systems that facilitate agility, rapid learning and the delivery of high-quality products and services.

What enterprise applications does the Marketing Technology team work with?

The Marketing Technology team at Yelp works with enterprise applications such as Salesforce Marketing Cloud, Braze and Pardot. These platforms play a crucial role in executing marketing strategies and delivering personalized experiences to users.

What are the responsibilities of a leader within the Marketing Technology team?

A leader within the Marketing Technology team is responsible for articulating a strategic vision and roadmap for Yelp’s marketing enterprise applications. They collaborate with cross-functional teams to deliver solutions that empower marketing initiatives and drive business growth.

Is the opportunity with Yelp fully remote?

Yes, the opportunity with Yelp is fully remote and does not require applicants to be located in any specific area within Canada. Yelp welcomes applicants from all regions of Canada to apply for the position.

What qualifications are required to succeed in this role?

To succeed in this role, candidates should have significant experience in developing marketing technology solutions, managing projects and leading teams. Proficiency with B2B and B2C marketing applications, along with strong leadership skills, is also essential.

What compensation and benefits are offered by Yelp?

Yelp offers competitive compensation ranging from $105,000 to $215,000 CAD annually, along with potential additional offerings such as restricted stock units and benefits. The opportunity also includes the option for fully remote work in all locations across Canada.

Does Yelp support diversity and inclusion?

Yes, Yelp is committed to diversity and inclusion. The company believes that diverse backgrounds and perspectives strengthen teams and products. Yelp is proud to be an equal opportunity employer and welcomes applicants from all walks of life.

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